Examples of Marketing Strategies – Going Viral
Viral marketing is an extremely effective and popular internet marketing method. In addition to being very cost effective, viral marketing works well over the long term and if done right can achieve a nearly unstoppable momentum.
What is viral marketing exactly?
In its simplest form, it is any type of marketing material that is passed on from person to person – hence the “viral” in viral marketing.
A popular product created with the intent of it going viral is an ebook or report. This is how it works. You’ll write an ebook on a topic in which the people in your niche have an interest. Within the report, place backlinks to your own website. If the report includes something of value, it’ll be passed on and the links you included will be seen (and clicked on) for years to come.
What are other viral marketing products?
Watching videos on the internet is growing more popular every day. You only have to look at the growth of sites like YouTube to see the massive power of video as a means of marketing your business. Viral videos work similar to viral reports. The message in the video needs to be something of interest that will make viewers want to share it with others. Videos that are comical, unexpected, or thought provoking in some way are likely to do well. You’ll need to make sure that what you create will make people actually want to spend a couple of minutes watching it.
Another type of viral marketing is in the form of email and email signatures. A great example of the power of email signatures is from the email service Hotmail. Hotmail used viral marketing by placing a link back to their service in every email that they sent out. This became extremely successful as increasingly more people used the service to send emails.
To make viral marketing work the best it can for you, encourage your readers to pass on your materials. Make it easy for them to do so. For example, when creating a viral report, incorporate a sales page within the report. Other internet marketers can then plug it in and distribute it to their customers without having to do much work.